Privacy & cookies.
Last updated: 12 October 2026
This notice explains how personal information is handled in connection with elpidaguitars.com and enquiries about ELPIDA instruments.
Who is responsible?
Forte Music OOD is the website operator and data controller. Our company registration number (ЕИК) is 101670570 and our registered address is 8 Ilinden Street, Blagoevgrad, Bulgaria (Благоевград, ул. Илинден 8). For privacy questions or requests, email sales@fortebg.com or call +359 899 193 107.
Browsing the website
Our hosting infrastructure processes technical information needed to deliver and protect the website. Server records can include your IP address, requested pages, date and time, browser information and referring page. We use this information to operate the website, diagnose faults and investigate misuse. The legal basis is our legitimate interest in providing a reliable, secure website (GDPR Article 6(1)(f)).
Contacting us
If you email or call us, we process the contact details and information you choose to provide to answer your enquiry. Providing this information is voluntary, but we need a way to respond. Please do not send sensitive personal information that is unnecessary for your enquiry.
For requests about a potential purchase or contract with you, processing is necessary to take steps at your request before entering a contract (Article 6(1)(b)). For other questions, including business enquiries made on behalf of an organisation, we rely on our legitimate interest in responding to correspondence (Article 6(1)(f)). Applicable legal obligations may also require us to retain relevant records (Article 6(1)(c)).
Service providers and disclosure
The website is hosted by SuperHosting.BG. Hosting, security and email service providers may process relevant technical records or correspondence in delivering their services. Information may also be disclosed where required by law or needed to establish, exercise or defend legal claims. Contact us for information about the providers and any international-transfer safeguards relevant to your enquiry.
How long information is kept
Retention depends on the purpose and type of record. Enquiry correspondence is retained for handling the enquiry and necessary follow-up, taking account of any resulting business relationship, applicable record-keeping obligations and legal claims. Technical records are subject to hosting and security log rotation and backup settings; relevant records may be retained longer to investigate an incident or meet a legal obligation. You can contact us to ask about retention of information relating to you.
Cookies and external links
The website application does not set cookies or use browser storage for advertising or analytics. We have not installed Google Analytics, Meta Pixel or embedded social-media feeds. The catalogue search and image gallery run in your browser without submitting your search to us.
Hosting security services may use technical measures necessary to deliver or protect the site. Our Instagram button is an external link: when you choose to visit Instagram, its own privacy and cookie practices apply. We do not load an Instagram feed on this website.
Your rights
Depending on the circumstances, you may request access, correction, erasure, restriction of processing or data portability. You may object to processing based on legitimate interests. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing. We may need proportionate information to confirm your identity before handling a request.
Send requests to sales@fortebg.com. We normally respond within one month; where an extension is permitted, we will explain why. You may complain to the Bulgarian Commission for Personal Data Protection or another competent supervisory authority.
Changes
We will update this notice when our website or data practices change. Any future use of tracking that requires consent must be accompanied by an appropriate consent choice before it is activated.